Marketing Globalization in the Digital Age
Have you wondered what it would be like having a marketing team dedicated to your company?
Imagine having a Digital Marketing Specialist, Graphic Designer, Copywriter, and Web Developer all working on generating revenue for your company. A digital marketing team could use SEO, Social Media, Email Marketing, Web Design and other methods to drive traffic to your website.
What if I told you your company could have a full marketing team at the price of one full time employee in the US?
What’s the catch? There’s no catch. Well, unless you’re not up with the times on globalization.
In that case, think about your cell phone. Where was it built? Think about your clothing. Where were your garments made? Think about the car that you drive? Made in America? Perhaps, a certain percentage of production happened in the US, but for the most part, medium to large companies build products using the strengths of multiple countries’ labor force, resources, and under-valued currencies.
Up until recently, small companies were unable to take advantage of the offshore opportunities since technology infrastructure was shaky at best - Not to mention, the lack of skilled labor.
With the emergence of reliable communication technology in underdeveloped countries, the ease of transferring digital tasks have resulted in many small business and entrepreneurs taking advantage of the opportunities that had previously only been accessible to medium to large companies. In order to support the increased demand, education in these countries have been centered around digital marketing, web programming, design, and software development.
It’s time to take advantage of the opportunities at hand. Now, it’s easier than ever to have a whole marketing team supporting your business at a fraction of what ad agencies charge in the US.
Why pay companies like Accenture for your marketing consulting when they have employees in the Philippines doing the support work? Why pay ad agencies like Ogilvy & Mather or Razorfish when both of these highly prestigious companies have offshore operations in India?
Carpe Diem – take advantage of these offshore resources the same way the big companies have been doing for years. You can get digital marketing virtual assistants or a full digital marketing team specialized in each marketing function.
Imagine what it would be like if your company ranked number 1 on Google’s search results whenever someone searches for the services your company offers. Think about how much additional traffic it would drive to your website and the increase in sales. How would you run your business differently if you no longer had to search for sales?
In reality, all of this is obtainable without having to employ the major ad agencies.
Aztec BPO offers affordable packages for offshore Digital Marketing Virtual Assistants or full digital marketing teams. Click below to see how it works.